I purchased this hat on a whim a couple of years ago at a beer and BBQ festival and glad I did. I am fair skinned and keep short hair so I rely on the hat's woven straw to filter the amount of sun that comes through, while allowing enough air to flow and keep things cool. The naturally rugged and weathered design is at home on casual outings, a day at the beach, working in the yard or taking a hike along the Appalachian Trail. Highly recommended!